Napoleonic era shop signs were not only colorful but told stories of their offerings for the illiterate. Here at top: THE GREAT VICTOR’S TOBACCONIST shop was posted outside a shop selling, of course, tobacco. Taking notice of Napoleon's recent victories in Italian city-states, the owner added reference to him. We wonder how well his sales did!
Here below: The shop called THE EVE OF AUSTERLITZ tries a different tactic in that it is a a wine shop in celebration of Napoleon’s victory.
This sign is for a food merchant whose customer is clearly enjoying his meal. This shop was for the shop CORCELLET, located in 104 Palais-Royal!
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